Presenting the 2010 kit

For those of you who attended the soggy affair that was the Bring it On race this past Saturday, you got a chance to see the new 2010 Cycle Logic kits live and in action.

For those of you who have been following the teaser images with great anticipation of what the final design looked like in its entirety, I present to you our 2010 kit. Click on the image at the left for a larger view.

This year's design contains a fair amount of subtlety in it's background "texture". Thirty different icons were illustrated and positioned throughout the different pieces of apparel. The icons all pertain to (in varying ways) our team, our sport, our state, our culture and our community. Together they blend to create a subdued background that offers the viewer an atypical interaction with the kit.

Keep an eye out for Cycle Logic throughout the racing season, hopefully we won't be hard to miss.